What Makes A Website Visitor Convert?

What Makes A Website Visitor Convert?

Too often, business owners think of their websites as nothing more than an online brochure. Nothing could be further from the truth. Instead, a website is built of individual landing pages that work to convert a reader to take action. It may be to click and move to...
How SEO Is Changing Thanks To Social Media

How SEO Is Changing Thanks To Social Media

While the concept of search engine optimization (SEO) is relatively new, only dating back twenty years or so, it’s seen a lot of changes in those years. SEO was designed from the start to bring order to a world of chaos. Imagine millions upon millions of pages of data...
How To Lead Website Visitors To Your Content

How To Lead Website Visitors To Your Content

If you are actively using the Internet to try and bring in sales, there’s one metric you are probably more focused on than anything else: leads. But even with lead generation, there are different characteristics of bringing in a lead. First and foremost, there is the...
What If Your Mobile Search Ranking Is Failing?

What If Your Mobile Search Ranking Is Failing?

Think for just a moment about how you search. Let’s say you’re out running errands all over town and you decide you’re in the mood for a particular kind of food. Thanks to modern technology, you no longer have to drive around aimlessly hoping for the best. Instead,...
What You Should Know About SEO Contracts

What You Should Know About SEO Contracts

So you’ve finally decided to market your business in the online world. You’ve been searching and learning what online marketing is all about. That’s led you to a lot of information about things you might not completely understand: landing pages, email campaigns,...
Optimizing Your Landing Pages

Optimizing Your Landing Pages

What is a landing page? Simply put, it is any page that gets traffic from anywhere other than the pages on your site. A landing page can be associated with a pay-per-click ad on Google Adwords, for instance, where you can drive traffic to a specific URL that is...