Blog Archives - Digital Mark Group - Digital Marketing Portland
Optimizing For Voice Search

Optimizing For Voice Search

What are the hottest gifts this holiday season? If you said technology, you’d be correct. Amazon has Echo. Google has Home. You can talk to Siri or Alexa. And they all have one thing in common: we’re converting the way we get our information. Once upon a time, we had...
How Do You Measure The Effectiveness of Your Content Marketing

How Do You Measure The Effectiveness of Your Content Marketing

Content marketing is one of those trendy buzzwords floating around the marketing world right now. No matter what magazine you pick up or newsletter you’re subscribed to, content marketing is the “in” way of gaining new customers. So you hire someone to do it for you....
Why Geotargeting Can Set Your Marketing On Fire

Why Geotargeting Can Set Your Marketing On Fire

What’s the easier sale: screaming your message to a crowded room, or walking up and delivering your perfectly prepared message to one interested person? That’s a no-brainer. If you’re in sales, you’d love to have a list of individual people that are interested...
Establishing A Content Marketing Strategy in a Niche Market

Establishing A Content Marketing Strategy in a Niche Market

How would you define your market? What are the demographics? No business – no matter how big or small – can be all things to all people. The more narrowly you define your market, the more effective you can be with your message. This process is known as...
What Retargeting Can Do For Your Business

What Retargeting Can Do For Your Business

The vast majority of visitors to your website won’t convert. And if you read the latest-and-greatest information on why, you’ll meet with the standard advice like: Your website isn’t setup properly for mobile The checkout process is slow or flawed Your website is...
How Your Customer Lifetime Value Impacts Your Targeted Marketing

How Your Customer Lifetime Value Impacts Your Targeted Marketing

If you’re in business, target marketing is a necessary part of your business. And the deeper you get into the target marketing world, the more likely you are of discovering niche terms and metrics that apply to how effective your approach is. One metric in particular...