What You Should Know About SEO Contracts

What You Should Know About SEO Contracts

So you’ve finally decided to market your business in the online world. You’ve been searching and learning what online marketing is all about. That’s led you to a lot of information about things you might not completely understand: landing pages, email campaigns,...
Optimizing Your Landing Pages

Optimizing Your Landing Pages

What is a landing page? Simply put, it is any page that gets traffic from anywhere other than the pages on your site. A landing page can be associated with a pay-per-click ad on Google Adwords, for instance, where you can drive traffic to a specific URL that is...
How To Lead Website Visitors To Your Content

How To Lead Website Visitors To Your Content

If you are actively using the Internet to try and bring in sales, there’s one metric you are probably more focused on than anything else: leads. But even with lead generation, there are different characteristics of bringing in a lead. First and foremost, there is the...
PPC & SEO Go Together Like Peanut Butter & Jelly

PPC & SEO Go Together Like Peanut Butter & Jelly

Peanut Butter and jelly is a classically delicious combination. Whether you are pairing the two on crackers or some whole-wheat bread, you can never go wrong with this staple sandwich. Sadly, sometimes you run out of one or the other and have to settle for just the...
Online Marketing: It’s All About The Customer Journey

Online Marketing: It’s All About The Customer Journey

As a business owner, you instinctively know everything there is to understand about your business. You know what makes you different than your competition. You understand the process it takes to move from the first contact to end of sale. If the journey exceeds their...
Are You Making These SEO Mistakes This Year?

Are You Making These SEO Mistakes This Year?

Is part of your marketing plan to reach out and find people as they are searching online? Then you can’t ignore Google. Over 46 percent of all searches on Google are for local businesses and recommendations. Over 50 percent of all people who conduct a local search on...