Do You Need Copywriting or Content Writing?

Do You Need Copywriting or Content Writing?

So you want someone to help you write about your business. Do you hire a copywriter or a content writer? Is there a difference between copywriting and content writing? The two may be closely related, but there are distinct differences. They are different enough that...
Are SEO, SEM, and PPC The Same Thing?

Are SEO, SEM, and PPC The Same Thing?

Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...
How Smart Devices Have Impacted Online Marketing

How Smart Devices Have Impacted Online Marketing

The Internet of Things (IoT) is defined as:  A system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring...
Becoming An Expert: Why Link Bait Is Important and How To Use It

Becoming An Expert: Why Link Bait Is Important and How To Use It

Link bait. It sounds like something out of a black hat SEO strategy guide.  But no matter how it sounds, it’s an important part of today’s SEO strategy.  Link bait is the process of creating exceptional content on your blog so that others will find it useful and want...