Episode 12 | Part 2 of 5Navigate the Chaotic Changes of College Athletes Profiting From Name, Image & LikenessEpisode DescriptionAllison Talamantez and Heather Riccobono share their marketing/influencer experience to assist students, parents, coaches, schools,...
The recent changes with the NCAA ruling allows student athletes to receive compensation for sponsored partnerships. While some schools and states quickly put guardrails in place, many others are an open marketplace for endorsements. Whether you’re a marketer, parent...
Episode 11 | Part 1 of 5With the NCAA’s New Compensation Rules, College Athletes Must Up Their Marketing GameEpisode DescriptionAllison Talamantez and Heather Riccobono—with a combined 24 years in the marketing/influencer space—discuss the challenges students,...
What is social proof? In short, it means relying on other people's opinions to create your own behavior. We do this for one of two reasons: We assume other people are well informed and use the correct behavior for the current situation. We don’t want to go against...
If you’re in business, it’s hard to ignore the power of social media. Most businesses today can no longer grow a business without using some form of social media. Choosing between Facebook, Twitter, Instagram, or YouTube is a personal choice, depending on where your...
Episode 10Evolution Is Necessary to Stay Competitive | Bob Nippert, Owner, US Metal Works, Timberline MeatEpisode DescriptionBob has been able to maintain his salt-of-the-earth core company values, including integrity, teamwork, communication, and quality while...
Social media may seem like it’s been around forever, but it’s still a relatively new technology. Social media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other...
If you’re trying to market your product or service online, you can’t ignore the statistics. In 2019, 90.4 percent of millennials, 77.5 percent of Gen X, and 48.2 percent of baby boomers were active on social media. 54 percent of social browsers use social media to...
Episode 9Enrich Consumer Experiences with Marketing Automation | David Eldred, Chief Exp Officer, Solarity CUEpisode DescriptionDavid walks you through the ins and outs of marketing automation and why it’s a useful tool to add to your marketing toolbox. He explains...
Episode 8How Not to Go Broke … Making Wine! | John Derthick, Owner, Lujon Wine CellarsEpisode DescriptionJohn has always had an interest in wine and started out making small amounts in his apartment for personal consumption. As his batches got bigger, he realized he...