What’s Your Bounce Rate?
If you’ve paid attention to your online marketing in the past, you may have heard your marketing team refer to “bounce rate.” In simple terms, a bounce is when a user enters a web page and leaves from that very page without taking any further action. They entered via...
How To Keep Your Content Fresh and On Point
How long have you been creating content for your website? How many blog posts do you have on your blog? If you’ve been in business for years, and have had a content marketing strategy in place, the numbers could be huge. Now it’s time to ask another question: Is all...
What Your Viewers Really Want When They Read Your Blog
If you keep up with the latest business and marketing news, you’ve probably seen a lot about blogging lately. “Blogging is dead.” “Blogging is so old-school.” “People don’t read blogs anymore. They’re visual by nature.” Yep, we’ve read it all, and we only have to say...
How To Design an FAQ Page That Converts
Your website is a sales tool to help you move closer to the sale. If you design an effective FAQ page, it can help you with that process. Websites as a whole are designed to give people what they want, without having to reach out and wait for answers or solutions....
6 Steps To Create Your Perfect Social Media Marketing Strategy
Why do most businesses consider putting a social media marketing strategy into place? It begins with wanting more traffic to your website, more clients through your doors, and more profit for your bottom line. Businesses need business to succeed. And when you look at...
What Bad Web Content Is Costing You
How many seconds do you have to make a first impression? Is it thirty seconds? Ten? Two? Science suggests you may have even less than that. Depending on the situation, first impressions are often created in the blink of an eye. As business owners, we often spend a...
6 Steps To Get Your Content Marketing Strategy Moving Forward
Content is king. You read that a lot if you’ve spent any time looking at growing your business online. But what does that truly mean? Sometimes it can be difficult to understand how content truly works, especially if you’ve been writing for a while with little to...
What’s Your Purpose? Defining Loyalty Through Digital Marketing
This will be remembered as the year the world went virtual. Think back to the beginning of 2020. Most people were operating as business as usual, driving to the office and opening up their retail locations daily. Then stay-in-place orders changed everything. While...
Is Your Social Media Content Engaging?
More than half of the world’s total population now uses social media. According to a new report, 3.96 billion people use social media today, which accounts for roughly 51 percent of the global population. Are you reaching out to your potential customers with...
Using A Landing Page To Convince People to Convert
If you’re trying to gain traction online in any way, you probably have a landing page or two in place to sell what you do. Landing pages are imperative to the online sales process. Yes, customers will scroll through a poorly produced website to get where they’re going...