What Bad Web Content Is Costing You
How many seconds do you have to make a first impression? Is it thirty seconds? Ten? Two? Science suggests you may have even less than that. Depending on the situation, first impressions are often created in the blink of an eye. As business owners, we often spend a...
6 Steps To Get Your Content Marketing Strategy Moving Forward
Content is king. You read that a lot if you’ve spent any time looking at growing your business online. But what does that truly mean? Sometimes it can be difficult to understand how content truly works, especially if you’ve been writing for a while with little to...
What’s Your Purpose? Defining Loyalty Through Digital Marketing
This will be remembered as the year the world went virtual. Think back to the beginning of 2020. Most people were operating as business as usual, driving to the office and opening up their retail locations daily. Then stay-in-place orders changed everything. While...
Is Your Social Media Content Engaging?
More than half of the world’s total population now uses social media. According to a new report, 3.96 billion people use social media today, which accounts for roughly 51 percent of the global population. Are you reaching out to your potential customers with...
Using A Landing Page To Convince People to Convert
If you’re trying to gain traction online in any way, you probably have a landing page or two in place to sell what you do. Landing pages are imperative to the online sales process. Yes, customers will scroll through a poorly produced website to get where they’re going...
How You Can Help A Writer Write Better Copy For Your Site
First impressions are everything. Yet it’s difficult to keep that in mind with your online presence. Take a look at your website for a moment. What does it have to say? What’s the message coming through loud and clear? Is there a clearly defined action step no matter...
Future Proof Your Business With Online Marketing
If the coronavirus has taught us anything about business, it’s that our entire approach to marketing can change almost overnight. All of your goals and plans for 2020 disappeared in a matter of weeks. Now what? We know you’re asking that daily as you navigate this new...
Copywriting In The Middle Of The Coronavirus
Welcome to life living in the middle of the coronavirus. We’re in uncharted waters. We have no idea what’s next. You might be worried about many different things. Your business. Your employees. Your family. What problem should you tackle first? Health is a vital...
4 Reasons SEO Will Be Your Secret Weapon For Business Recovery From The Coronavirus
Thanks to the wonders of the internet, you can get fairly accurate statistics for just about anything. Lately, that includes the coronavirus, or COVID-19. Of course, there are a lot of reasons why those numbers are flawed. Governments are running scared. The pandemic...
On-Page SEO Factors Your Site Should Have
If you want to rank high in the search engines, and increase the traffic to your website, you have to optimize your site. That includes technical, on-page, and off-page techniques. Off-page techniques are important to help build credibility and transparency online....