What Bad Web Content Is Costing You
How many seconds do you have to make a first impression? Is it thirty seconds? Ten? Two? Science suggests you may have even less than that. Depending on the situation, first impressions are often created in the blink of an eye. As business owners, we often spend a...
What If Google My Business Isn’t Working? Does That Impact SEO?
If you want to gain traction in Google, there are so many different ways to do it. If you’re a local business, you can’t ignore Google My Business. Google My Business is a free, easy to use tool that allows businesses to manage their online presence across all...
Defining Your Online Customer Avatar
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...
Using Google To Attract New Customers
Business in 2020 has been challenging. But the underlying principles of running a business haven’t changed. You need profits to survive. And in order to gain profits, you need customers. How do you get them in a virtual world? If you’re reading this, you may already...
Are You Optimizing For Visual Search?
When someone talks about search, what do you think of? Does the Google search bar pop into mind? For years, Google has been at the top of the heap for search engines. Since its inception, Google raced to the top and has stayed way ahead of other companies,...
Why You Should Be Using Facebook Ads If You’re a Service Provider
Facebook empowers more than 3 billion people around the globe to share ideas within their communities. It allows over 160 million companies to connect with customers and grow their businesses. If you’re a service provider, it’s hard to ignore those statistics. What if...
How You Can Help A Writer Write Better Copy For Your Site
First impressions are everything. Yet it’s difficult to keep that in mind with your online presence. Take a look at your website for a moment. What does it have to say? What’s the message coming through loud and clear? Is there a clearly defined action step no matter...
When Should I See Results With My Online Marketing Campaign?
You have your business idea ready to go. You’ve invested a lot in getting things ready. Your packaging looks great. You have a sales presentation perfected. Now all you need are the prospects. They say the fastest way to get a client is with an online marketing...
Your Most Important Step In Online Lead Generation – It’s Not What You Think
When you’re building an online marketing strategy, there are many different pieces to the puzzle. Web design Landing pages Content Mobile design SEO PPC Social media Lead generation Which is the most important? If you’ve been online for any length of time, you know...
Future Proof Your Business With Online Marketing
If the coronavirus has taught us anything about business, it’s that our entire approach to marketing can change almost overnight. All of your goals and plans for 2020 disappeared in a matter of weeks. Now what? We know you’re asking that daily as you navigate this new...