Is Your Social Media Content Engaging?
More than half of the world’s total population now uses social media. According to a new report, 3.96 billion people use social media today, which accounts for roughly 51 percent of the global population. Are you reaching out to your potential customers with...
Do You Know What Your Online Reputation Says About You?
What is the purpose of online marketing? It’s to help your business grow bigger than what it is today. If you do it right, you can use it to bump up the traffic to your site, grow the number of prospects and clients coming into your business regularly, and increase...
Why You Should Be Using Facebook Ads If You’re a Service Provider
Facebook empowers more than 3 billion people around the globe to share ideas within their communities. It allows over 160 million companies to connect with customers and grow their businesses. If you’re a service provider, it’s hard to ignore those statistics. What if...
What Makes an Organic Social Media Campaign Successful?
Remember a time when you could put a post up in your newsfeed, and hundreds - thousands - of people would see it? Those were the good old days, when social media was still brand new. Once people figured out the power of social media platforms, they joined in droves. ...
Social Media Post Timing – How Much Is Too Much?
Want to be successful on social media? Then you have to post regularly. But what does that mean? Daily? Hourly? By the minute? Is there a point where you’re posting too much? How do you know if it’s not enough? Is there such a thing as the perfect social media post...
How To Be More Likeable In The Online World
Service businesses often strive to be everyone’s friend. The customer is always right. “Everybody” is a potential customer. But the longer you’re in business, the more you define your ideal clientele, the more you realize that way of thinking is flat-out wrong. You’ll...
5 Hacks That Will Make Your Facebook Ads Stand Out From The Crowd
If you’re in business, you can’t ignore Facebook. No matter who your target market is, or how you plan on advertising your products and services, all roads point to Facebook as a place to put your marketing dollars. And with good reason. Worldwide, there are over 2.32...
Using Social Media For PR
Over the past few years, a lot has changed in the way a company gains brand recognition. Public relations used to be about connecting with news sources, gaining access to reporters, and getting your story in print or the airwaves. Traditional public relations...
Why Social Advertising and Boosting Posts Is Critical To Online Success
In order to receive traction online, you have to be where your potential customers are. And for most businesses, that includes social media. Whether you’ve tried to market your business on a social media site or not, it doesn’t take more than a few moments on a site...
Why Your Business Needs Social Customer Relationship Management
How strong is the relationship you’re building with your customers? Have you thought about every step of the process, from the moment they start searching for your product or service, until you close the sale and beyond? CRM - customer relationship management -...