Take Advantage of NCAA Compensation Ruling: Tips for Student Athletes
The recent changes with the NCAA ruling allows student athletes to receive compensation for sponsored partnerships. While some schools and states quickly put guardrails in place, many others are an open marketplace for endorsements. Whether you’re a marketer, parent...
What’s Your Strategy With Social Proof?
What is social proof? In short, it means relying on other people's opinions to create your own behavior. We do this for one of two reasons: We assume other people are well informed and use the correct behavior for the current situation. We don’t want to go against...
Creating a Strategy To Improve Your Social Media Engagement
Social media may seem like it’s been around forever, but it’s still a relatively new technology. Social media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other...
Social Media Optimization Strategies You Should Try Now
If you’re trying to market your product or service online, you can’t ignore the statistics. In 2019, 90.4 percent of millennials, 77.5 percent of Gen X, and 48.2 percent of baby boomers were active on social media. 54 percent of social browsers use social media to...
6 Steps To Create Your Perfect Social Media Marketing Strategy
Why do most businesses consider putting a social media marketing strategy into place? It begins with wanting more traffic to your website, more clients through your doors, and more profit for your bottom line. Businesses need business to succeed. And when you look at...
Is Your Social Media Content Engaging?
More than half of the world’s total population now uses social media. According to a new report, 3.96 billion people use social media today, which accounts for roughly 51 percent of the global population. Are you reaching out to your potential customers with...
Do You Know What Your Online Reputation Says About You?
What is the purpose of online marketing? It’s to help your business grow bigger than what it is today. If you do it right, you can use it to bump up the traffic to your site, grow the number of prospects and clients coming into your business regularly, and increase...
Why You Should Be Using Facebook Ads If You’re a Service Provider
Facebook empowers more than 3 billion people around the globe to share ideas within their communities. It allows over 160 million companies to connect with customers and grow their businesses. If you’re a service provider, it’s hard to ignore those statistics. What if...
What Makes an Organic Social Media Campaign Successful?
Remember a time when you could put a post up in your newsfeed, and hundreds - thousands - of people would see it? Those were the good old days, when social media was still brand new. Once people figured out the power of social media platforms, they joined in droves. ...
Social Media Post Timing – How Much Is Too Much?
Want to be successful on social media? Then you have to post regularly. But what does that mean? Daily? Hourly? By the minute? Is there a point where you’re posting too much? How do you know if it’s not enough? Is there such a thing as the perfect social media post...