An Introduction To Podcasting for Business
Are you looking for a new way to get your business’s message out to the masses? Maybe it’s time to consider podcasting. What is a podcast? In simple words, it’s an online audio broadcast. Podcasting originated back in the 1990s when two pieces of technology came...
12 Must-Have Pages On a Business Website
When it’s time to design a new website, or revamp the one you’ve been using for years, one of the most common questions is: what are the must-have web pages to make my website stand out? It’s an important question. You need to have viable content to ensure visitors...
A Guide To Online Targeting – Which Works For Your Business?
Online targeting is a process that refers to creating advertisement elements that specifically reach out to prospects and customers interested in your offerings. A target audience has certain traits, demographics, and other characteristics, based on the products or...
What’s Your Bounce Rate?
If you’ve paid attention to your online marketing in the past, you may have heard your marketing team refer to “bounce rate.” In simple terms, a bounce is when a user enters a web page and leaves from that very page without taking any further action. They entered via...
How To Keep Your Content Fresh and On Point
How long have you been creating content for your website? How many blog posts do you have on your blog? If you’ve been in business for years, and have had a content marketing strategy in place, the numbers could be huge. Now it’s time to ask another question: Is all...
Digital Marketing or Traditional Marketing – What Should You Be Using?
Once upon a time, marketing was marketing. If you operated a business, your goal was to bring in sales. You did that by telling people about your products and services, and tried various ways to get your message across. Now you can see the word marketing attached to...
What Your Viewers Really Want When They Read Your Blog
If you keep up with the latest business and marketing news, you’ve probably seen a lot about blogging lately. “Blogging is dead.” “Blogging is so old-school.” “People don’t read blogs anymore. They’re visual by nature.” Yep, we’ve read it all, and we only have to say...
After The Traffic – What To Do To Ensure Conversion
Why do you write a blog post, add content to your social media accounts, or take out an ad on Facebook or Google? Traffic. If you’re in business, traffic is the holy grail for getting viewers to your information. Yet what happens after you get readers to your...
How To Design an FAQ Page That Converts
Your website is a sales tool to help you move closer to the sale. If you design an effective FAQ page, it can help you with that process. Websites as a whole are designed to give people what they want, without having to reach out and wait for answers or solutions....
PPC Trends That Will Impact Your 2021 Bottom Line
At the end of a typical year, you sit down with your team and create a new strategy for the coming year. You base it on the metrics you’ve obtained from the previous year, analyze what worked and what didn’t, and use it to project what your plans are for the new year....