How Is Your B2B SEO Plan?
The term B2B encompasses all companies that create and sell products and services used by other businesses. B2B companies support other businesses, providing raw materials, finished products, services, or other consulting work that can help them operate, profit, and...
What’s Your Purpose? Defining Loyalty Through Digital Marketing
This will be remembered as the year the world went virtual. Think back to the beginning of 2020. Most people were operating as business as usual, driving to the office and opening up their retail locations daily. Then stay-in-place orders changed everything. While...
Is Your Social Media Content Engaging?
More than half of the world’s total population now uses social media. According to a new report, 3.96 billion people use social media today, which accounts for roughly 51 percent of the global population. Are you reaching out to your potential customers with...
Do You Know What Your Online Reputation Says About You?
What is the purpose of online marketing? It’s to help your business grow bigger than what it is today. If you do it right, you can use it to bump up the traffic to your site, grow the number of prospects and clients coming into your business regularly, and increase...
Are You Optimizing For Visual Search?
When someone talks about search, what do you think of? Does the Google search bar pop into mind? For years, Google has been at the top of the heap for search engines. Since its inception, Google raced to the top and has stayed way ahead of other companies,...
Why You Should Be Using Facebook Ads If You’re a Service Provider
Facebook empowers more than 3 billion people around the globe to share ideas within their communities. It allows over 160 million companies to connect with customers and grow their businesses. If you’re a service provider, it’s hard to ignore those statistics. What if...
Using A Landing Page To Convince People to Convert
If you’re trying to gain traction online in any way, you probably have a landing page or two in place to sell what you do. Landing pages are imperative to the online sales process. Yes, customers will scroll through a poorly produced website to get where they’re going...
How You Can Help A Writer Write Better Copy For Your Site
First impressions are everything. Yet it’s difficult to keep that in mind with your online presence. Take a look at your website for a moment. What does it have to say? What’s the message coming through loud and clear? Is there a clearly defined action step no matter...
When Should I See Results With My Online Marketing Campaign?
You have your business idea ready to go. You’ve invested a lot in getting things ready. Your packaging looks great. You have a sales presentation perfected. Now all you need are the prospects. They say the fastest way to get a client is with an online marketing...
Why Pillar Pages Are So Important To Your SEO
What’s one of the most important aspects of SEO? Most digital marketers would tell you it’s content. Without high quality content, you can’t utilize SEO tactics and integrate well throughout different online platforms. Content is important. But you can’t approach it...