4 Reasons SEO Will Be Your Secret Weapon For Business Recovery From The Coronavirus
Thanks to the wonders of the internet, you can get fairly accurate statistics for just about anything. Lately, that includes the coronavirus, or COVID-19. Of course, there are a lot of reasons why those numbers are flawed. Governments are running scared. The pandemic...
On-Page SEO Factors Your Site Should Have
If you want to rank high in the search engines, and increase the traffic to your website, you have to optimize your site. That includes technical, on-page, and off-page techniques. Off-page techniques are important to help build credibility and transparency online....
Do You Need Copywriting or Content Writing?
So you want someone to help you write about your business. Do you hire a copywriter or a content writer? Is there a difference between copywriting and content writing? The two may be closely related, but there are distinct differences. They are different enough that...
Are SEO, SEM, and PPC The Same Thing?
Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...
How Smart Devices Have Impacted Online Marketing
The Internet of Things (IoT) is defined as: A system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring...
What Makes an Organic Social Media Campaign Successful?
Remember a time when you could put a post up in your newsfeed, and hundreds - thousands - of people would see it? Those were the good old days, when social media was still brand new. Once people figured out the power of social media platforms, they joined in droves. ...
Becoming An Expert: Why Link Bait Is Important and How To Use It
Link bait. It sounds like something out of a black hat SEO strategy guide. But no matter how it sounds, it’s an important part of today’s SEO strategy. Link bait is the process of creating exceptional content on your blog so that others will find it useful and want...
Social Media Post Timing – How Much Is Too Much?
Want to be successful on social media? Then you have to post regularly. But what does that mean? Daily? Hourly? By the minute? Is there a point where you’re posting too much? How do you know if it’s not enough? Is there such a thing as the perfect social media post...
Keyword Mistakes That Might Bring an End to Your SEO Strategy
How’s your SEO strategy working? Are you getting the results you’re looking for with your online marketing? One of the most important parts of any SEO strategy is your targeted keywords. Yet people make keyword mistakes all the time. Keywords are what you center...
6 Easy Google Ads Tricks That Make a Big Impact
It’s a given that you’ll always want your Google Ads campaigns to achieve positive results. You want to see the lowest possible cost-per-clicks, highest CTRs, most conversions, and the best-quality website traffic. While there’s no one right way to achieve these...