Are You Still Using These On-Page Optimization Techniques?
Are You Still Using These On-Page Optimization Techniques? On-page optimization - what is it? Did you find yourself scratching your head, wondering how it impacts your business? While most marketers have a general understanding of SEO, on-page optimization may seem a...
6 Steps To Create Your Perfect Social Media Marketing Strategy
Why do most businesses consider putting a social media marketing strategy into place? It begins with wanting more traffic to your website, more clients through your doors, and more profit for your bottom line. Businesses need business to succeed. And when you look at...
What Bad Web Content Is Costing You
How many seconds do you have to make a first impression? Is it thirty seconds? Ten? Two? Science suggests you may have even less than that. Depending on the situation, first impressions are often created in the blink of an eye. As business owners, we often spend a...
What If Google My Business Isn’t Working? Does That Impact SEO?
If you want to gain traction in Google, there are so many different ways to do it. If you’re a local business, you can’t ignore Google My Business. Google My Business is a free, easy to use tool that allows businesses to manage their online presence across all...
Defining Your Online Customer Avatar
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...
Using Google To Attract New Customers
Business in 2020 has been challenging. But the underlying principles of running a business haven’t changed. You need profits to survive. And in order to gain profits, you need customers. How do you get them in a virtual world? If you’re reading this, you may already...
6 Steps To Get Your Content Marketing Strategy Moving Forward
Content is king. You read that a lot if you’ve spent any time looking at growing your business online. But what does that truly mean? Sometimes it can be difficult to understand how content truly works, especially if you’ve been writing for a while with little to...
How Is Your B2B SEO Plan?
The term B2B encompasses all companies that create and sell products and services used by other businesses. B2B companies support other businesses, providing raw materials, finished products, services, or other consulting work that can help them operate, profit, and...
What’s Your Purpose? Defining Loyalty Through Digital Marketing
This will be remembered as the year the world went virtual. Think back to the beginning of 2020. Most people were operating as business as usual, driving to the office and opening up their retail locations daily. Then stay-in-place orders changed everything. While...
Is Your Social Media Content Engaging?
More than half of the world’s total population now uses social media. According to a new report, 3.96 billion people use social media today, which accounts for roughly 51 percent of the global population. Are you reaching out to your potential customers with...