Do Your Landing Pages Do All This?

Do Your Landing Pages Do All This?

When you build an ad on Google, or create a banner for a special you’ll be running soon, where do you send the person who clicks? If you’ve been in this game for any length of time, you know you need a landing page. And not just any landing page; one that converts and...
Is There A Difference Between Remarketing and Retargeting?

Is There A Difference Between Remarketing and Retargeting?

Less than one percent of people who see your marketing for the first time will actually convert. That’s because there’s a lot of noise out there competing for a consumer’s attention. You have to get in, grab attention, give people exactly what they want. And you have...
How To Be More Likeable In The Online World

How To Be More Likeable In The Online World

Service businesses often strive to be everyone’s friend. The customer is always right. “Everybody” is a potential customer. But the longer you’re in business, the more you define your ideal clientele, the more you realize that way of thinking is flat-out wrong. You’ll...
Why You Should Be Paying Attention To Mobile Marketing

Why You Should Be Paying Attention To Mobile Marketing

What do you do when you get up in the morning? Do you grab your phone first thing? Do you check news sites, read your email, check your social accounts, and maybe even play a game before you get on with your day? You’re not alone. According to a new report, we’ve...
A Guide To Understanding Search Intent

A Guide To Understanding Search Intent

Your goal as a marketer is to get people to buy. If you sell cars, you want them to select your make and model. If you’re a coach, you want them to invest in your services. And if you play online, your goal is to drive them to your website and stick around awhile...