On-Page SEO Factors Your Site Should Have

On-Page SEO Factors Your Site Should Have

If you want to rank high in the search engines, and increase the traffic to your website, you have to optimize your site. That includes technical, on-page, and off-page techniques.  Off-page techniques are important to help build credibility and transparency online....
Do You Need Copywriting or Content Writing?

Do You Need Copywriting or Content Writing?

So you want someone to help you write about your business. Do you hire a copywriter or a content writer? Is there a difference between copywriting and content writing? The two may be closely related, but there are distinct differences. They are different enough that...
Becoming An Expert: Why Link Bait Is Important and How To Use It

Becoming An Expert: Why Link Bait Is Important and How To Use It

Link bait. It sounds like something out of a black hat SEO strategy guide.  But no matter how it sounds, it’s an important part of today’s SEO strategy.  Link bait is the process of creating exceptional content on your blog so that others will find it useful and want...
Why Internal Linking Is Important For SEO and Traffic

Why Internal Linking Is Important For SEO and Traffic

You already know that one of the best strategies for improving your SEO ranking within Google is to build up your content. More content means more pages for Google to rank.  But Google also likes to see depth on a site. It wants to see links that take you from one...