Do You Need Copywriting or Content Writing?

Do You Need Copywriting or Content Writing?

So you want someone to help you write about your business. Do you hire a copywriter or a content writer? Is there a difference between copywriting and content writing? The two may be closely related, but there are distinct differences. They are different enough that...
Becoming An Expert: Why Link Bait Is Important and How To Use It

Becoming An Expert: Why Link Bait Is Important and How To Use It

Link bait. It sounds like something out of a black hat SEO strategy guide.  But no matter how it sounds, it’s an important part of today’s SEO strategy.  Link bait is the process of creating exceptional content on your blog so that others will find it useful and want...
Why Internal Linking Is Important For SEO and Traffic

Why Internal Linking Is Important For SEO and Traffic

You already know that one of the best strategies for improving your SEO ranking within Google is to build up your content. More content means more pages for Google to rank.  But Google also likes to see depth on a site. It wants to see links that take you from one...
Do Your Landing Pages Do All This?

Do Your Landing Pages Do All This?

When you build an ad on Google, or create a banner for a special you’ll be running soon, where do you send the person who clicks? If you’ve been in this game for any length of time, you know you need a landing page. And not just any landing page; one that converts and...
Is There A Difference Between Remarketing and Retargeting?

Is There A Difference Between Remarketing and Retargeting?

Less than one percent of people who see your marketing for the first time will actually convert. That’s because there’s a lot of noise out there competing for a consumer’s attention. You have to get in, grab attention, give people exactly what they want. And you have...