At the end of a typical year, you sit down with your team and create a new strategy for the coming year. You base it on the metrics you’ve obtained from the previous year, analyze what worked and what didn’t, and use it to project what your plans are for the new year....
Too often, business owners wind up putting their marketing strategy on autopilot. They send out marketing materials because they've always done it. They stick with the same ads because they’ve worked in the past. They even use an SEO strategy they’ve designed from the...
How many seconds do you have to make a first impression? Is it thirty seconds? Ten? Two? Science suggests you may have even less than that. Depending on the situation, first impressions are often created in the blink of an eye. As business owners, we often spend a...
If you want to gain traction in Google, there are so many different ways to do it. If you’re a local business, you can’t ignore Google My Business. Google My Business is a free, easy to use tool that allows businesses to manage their online presence across all...
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...
Business in 2020 has been challenging. But the underlying principles of running a business haven’t changed. You need profits to survive. And in order to gain profits, you need customers. How do you get them in a virtual world? If you’re reading this, you may already...
When someone talks about search, what do you think of? Does the Google search bar pop into mind? For years, Google has been at the top of the heap for search engines. Since its inception, Google raced to the top and has stayed way ahead of other companies,...
Facebook empowers more than 3 billion people around the globe to share ideas within their communities. It allows over 160 million companies to connect with customers and grow their businesses. If you’re a service provider, it’s hard to ignore those statistics. What if...
First impressions are everything. Yet it’s difficult to keep that in mind with your online presence. Take a look at your website for a moment. What does it have to say? What’s the message coming through loud and clear? Is there a clearly defined action step no matter...
You have your business idea ready to go. You’ve invested a lot in getting things ready. Your packaging looks great. You have a sales presentation perfected. Now all you need are the prospects. They say the fastest way to get a client is with an online marketing...