If the coronavirus has taught us anything about business, it’s that our entire approach to marketing can change almost overnight. All of your goals and plans for 2020 disappeared in a matter of weeks. Now what? We know you’re asking that daily as you navigate this new...
The Internet of Things (IoT) is defined as: A system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring...
Remember a time when you could put a post up in your newsfeed, and hundreds - thousands - of people would see it? Those were the good old days, when social media was still brand new. Once people figured out the power of social media platforms, they joined in droves. ...
How’s your SEO strategy working? Are you getting the results you’re looking for with your online marketing? One of the most important parts of any SEO strategy is your targeted keywords. Yet people make keyword mistakes all the time. Keywords are what you center...
These Black Hat SEO Techniques Could Be Destroying Your Sales Since the very first search engine became popular, the coveted number one ranked listing is something everyone has fought for. Marketers figured out that if they were placed first in whatever...
Have you ever searched for a product, only to find that product following you in advertisements as you surf through blogs and websites? Suddenly everywhere you go, your searched item is there blinking at you, reminding you of your desire to buy? Does it...
How do your prospects and customers reach out to you? I’m willing to bet it’s through a variety of marketing channels. In today’s work, we reach out to our target audiences in many ways: Television ads Radio ads Flyers Postcards Websites Blogs Facebook profile Twitter...
Where does your marketing strategy begin online? If you said with your website, you’re correct. In today’s world, your website is as crucial as your business card or your telephone number. Try operating without a strong web presence; your competition will quickly pull...
The vast majority of visitors to your website won’t convert. And if you read the latest-and-greatest information on why, you’ll meet with the standard advice like: Your website isn’t setup properly for mobile The checkout process is slow or flawed Your website is...
Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.” It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to...