SEO. SEM. Geofencing. Influencer marketing. PPC. If you’ve worked with a digital marketing agency before, developing an online strategy, you know just how confusing the whole thing can be. And just when you think you understand a specific term – SEO, for example –...
How long have you been creating content for your website? How many blog posts do you have on your blog? If you’ve been in business for years, and have had a content marketing strategy in place, the numbers could be huge. Now it’s time to ask another question: Is all...
Once upon a time, marketing was marketing. If you operated a business, your goal was to bring in sales. You did that by telling people about your products and services, and tried various ways to get your message across. Now you can see the word marketing attached to...
If you keep up with the latest business and marketing news, you’ve probably seen a lot about blogging lately. “Blogging is dead.” “Blogging is so old-school.” “People don’t read blogs anymore. They’re visual by nature.” Yep, we’ve read it all, and we only have to say...
Why do you write a blog post, add content to your social media accounts, or take out an ad on Facebook or Google? Traffic. If you’re in business, traffic is the holy grail for getting viewers to your information. Yet what happens after you get readers to your...
At the end of a typical year, you sit down with your team and create a new strategy for the coming year. You base it on the metrics you’ve obtained from the previous year, analyze what worked and what didn’t, and use it to project what your plans are for the new year....
Too often, business owners wind up putting their marketing strategy on autopilot. They send out marketing materials because they've always done it. They stick with the same ads because they’ve worked in the past. They even use an SEO strategy they’ve designed from the...
How many seconds do you have to make a first impression? Is it thirty seconds? Ten? Two? Science suggests you may have even less than that. Depending on the situation, first impressions are often created in the blink of an eye. As business owners, we often spend a...
If you want to gain traction in Google, there are so many different ways to do it. If you’re a local business, you can’t ignore Google My Business. Google My Business is a free, easy to use tool that allows businesses to manage their online presence across all...
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...