Does Your Website Add Credibility To Your Web Marketing Strategy?

Does Your Website Add Credibility To Your Web Marketing Strategy?

Where does your marketing strategy begin online? If you said with your website, you’re correct. In today’s world, your website is as crucial as your business card or your telephone number. Try operating without a strong web presence; your competition will quickly pull...
What Retargeting Can Do For Your Business

What Retargeting Can Do For Your Business

The vast majority of visitors to your website won’t convert. And if you read the latest-and-greatest information on why, you’ll meet with the standard advice like: Your website isn’t setup properly for mobile The checkout process is slow or flawed Your website is...
The Difference Between SEO, SEM, SMO and What You Really Need

The Difference Between SEO, SEM, SMO and What You Really Need

Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.” It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to...
Why Digital Ads Work

Why Digital Ads Work

John Wanamaker was a successful merchant, political and religious leader, often considered to be a pioneer in the marketing world. In the 1800s, he is credited with saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That...