Once upon a time, marketing was marketing. If you operated a business, your goal was to bring in sales. You did that by telling people about your products and services, and tried various ways to get your message across. Now you can see the word marketing attached to...
This will be remembered as the year the world went virtual. Think back to the beginning of 2020. Most people were operating as business as usual, driving to the office and opening up their retail locations daily. Then stay-in-place orders changed everything. While...
What is the purpose of online marketing? It’s to help your business grow bigger than what it is today. If you do it right, you can use it to bump up the traffic to your site, grow the number of prospects and clients coming into your business regularly, and increase...
When you’re building an online marketing strategy, there are many different pieces to the puzzle. Web design Landing pages Content Mobile design SEO PPC Social media Lead generation Which is the most important? If you’ve been online for any length of time, you know...
If the coronavirus has taught us anything about business, it’s that our entire approach to marketing can change almost overnight. All of your goals and plans for 2020 disappeared in a matter of weeks. Now what? We know you’re asking that daily as you navigate this new...
Remember when 2020 started just a few short weeks ago? Chances are you had the entire year planned out with a marketing strategy. You knew your budget. You had campaigns laid out based on the seasons. You even had target numbers in place for growth, with new ideas...
Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...
The Internet of Things (IoT) is defined as: A system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring...
Remember a time when you could put a post up in your newsfeed, and hundreds - thousands - of people would see it? Those were the good old days, when social media was still brand new. Once people figured out the power of social media platforms, they joined in droves. ...
Want to be successful on social media? Then you have to post regularly. But what does that mean? Daily? Hourly? By the minute? Is there a point where you’re posting too much? How do you know if it’s not enough? Is there such a thing as the perfect social media post...