If you’re in business, it’s hard to ignore the power of social media. Most businesses today can no longer grow a business without using some form of social media. Choosing between Facebook, Twitter, Instagram, or YouTube is a personal choice, depending on where your...
Social media may seem like it’s been around forever, but it’s still a relatively new technology. Social media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other...
Just when you think you have a handle on the different types of advertising for your business, something new comes along. If you think about how you consume information these days, it’s difficult not to think about at-home entertainment. How much time have you spent...
SEO. SEM. Geofencing. Influencer marketing. PPC. If you’ve worked with a digital marketing agency before, developing an online strategy, you know just how confusing the whole thing can be. And just when you think you understand a specific term – SEO, for example –...
When it’s time to design a new website, or revamp the one you’ve been using for years, one of the most common questions is: what are the must-have web pages to make my website stand out? It’s an important question. You need to have viable content to ensure visitors...
Once upon a time, marketing was marketing. If you operated a business, your goal was to bring in sales. You did that by telling people about your products and services, and tried various ways to get your message across. Now you can see the word marketing attached to...
This will be remembered as the year the world went virtual. Think back to the beginning of 2020. Most people were operating as business as usual, driving to the office and opening up their retail locations daily. Then stay-in-place orders changed everything. While...
What is the purpose of online marketing? It’s to help your business grow bigger than what it is today. If you do it right, you can use it to bump up the traffic to your site, grow the number of prospects and clients coming into your business regularly, and increase...
When you’re building an online marketing strategy, there are many different pieces to the puzzle. Web design Landing pages Content Mobile design SEO PPC Social media Lead generation Which is the most important? If you’ve been online for any length of time, you know...
If the coronavirus has taught us anything about business, it’s that our entire approach to marketing can change almost overnight. All of your goals and plans for 2020 disappeared in a matter of weeks. Now what? We know you’re asking that daily as you navigate this new...