Are SEO, SEM, and PPC The Same Thing?

Are SEO, SEM, and PPC The Same Thing?

Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...
How Smart Devices Have Impacted Online Marketing

How Smart Devices Have Impacted Online Marketing

The Internet of Things (IoT) is defined as:  A system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring...
Social Media Post Timing – How Much Is Too Much?

Social Media Post Timing – How Much Is Too Much?

Want to be successful on social media? Then you have to post regularly. But what does that mean? Daily? Hourly? By the minute? Is there a point where you’re posting too much? How do you know if it’s not enough? Is there such a thing as the perfect social media post...
Keyword Mistakes That Might Bring an End to Your SEO Strategy

Keyword Mistakes That Might Bring an End to Your SEO Strategy

How’s your SEO strategy working? Are you getting the results you’re looking for with your online marketing?  One of the most important parts of any SEO strategy is your targeted keywords. Yet people make keyword mistakes all the time.  Keywords are what you center...