If the coronavirus has taught us anything about business, it’s that our entire approach to marketing can change almost overnight. All of your goals and plans for 2020 disappeared in a matter of weeks. Now what? We know you’re asking that daily as you navigate this new...
Remember when 2020 started just a few short weeks ago? Chances are you had the entire year planned out with a marketing strategy. You knew your budget. You had campaigns laid out based on the seasons. You even had target numbers in place for growth, with new ideas...
Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...
The Internet of Things (IoT) is defined as: A system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring...
Remember a time when you could put a post up in your newsfeed, and hundreds - thousands - of people would see it? Those were the good old days, when social media was still brand new. Once people figured out the power of social media platforms, they joined in droves. ...
Want to be successful on social media? Then you have to post regularly. But what does that mean? Daily? Hourly? By the minute? Is there a point where you’re posting too much? How do you know if it’s not enough? Is there such a thing as the perfect social media post...
How’s your SEO strategy working? Are you getting the results you’re looking for with your online marketing? One of the most important parts of any SEO strategy is your targeted keywords. Yet people make keyword mistakes all the time. Keywords are what you center...
Think of a product you want and type a search into Google. Did an ad pop up? Do you see multiple ads on the top and bottom of the page? This is common across regions and industries. Companies large and small with B2B and B2C clients are all running ads on...
Think social media is just a fad? Hopefully, you’ve answered that question with a no. In fact, social media has probably been around for a long time. The first recognized social media site was created in 1997. Six Degrees was designed to allow users to...
You already know that one of the best strategies for improving your SEO ranking within Google is to build up your content. More content means more pages for Google to rank. But Google also likes to see depth on a site. It wants to see links that take you...