Worried About Click Fraud With Your Google Ads?

Worried About Click Fraud With Your Google Ads?

What’s holding you back from making Google Ads a prominent part of your marketing plan? Is it the thought you might be impacted by click fraud? Click fraud is real. Statistics show digital ad fraud cost marketersclose to $8 billion in 2016 and is expected to almost...
How To Become Successful In A New Marketing Channel

How To Become Successful In A New Marketing Channel

As we’re starting a new year, a question may be lurking in your mind. “What marketing channels should I use to grow my business this year?” It’s a good question. Select the wrong marketing channels, and you’ll spend a lot of money on wasted efforts. Choose wisely and...
PPC & SEO Go Together Like Peanut Butter & Jelly

PPC & SEO Go Together Like Peanut Butter & Jelly

Peanut Butter and jelly is a classically delicious combination. Whether you are pairing the two on crackers or some whole-wheat bread, you can never go wrong with this staple sandwich. Sadly, sometimes you run out of one or the other and have to settle for just the...
The Difference Between SEO, SEM, SMO and What You Really Need

The Difference Between SEO, SEM, SMO and What You Really Need

Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.” It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to...
Why Digital Ads Work

Why Digital Ads Work

John Wanamaker was a successful merchant, political and religious leader, often considered to be a pioneer in the marketing world. In the 1800s, he is credited with saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That...