Are SEO, SEM, and PPC The Same Thing?

Are SEO, SEM, and PPC The Same Thing?

Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...
6 Easy Google Ads Tricks That Make a Big Impact

6 Easy Google Ads Tricks That Make a Big Impact

It’s a given that you’ll always want your Google Ads campaigns to achieve positive results. You want to see the lowest possible cost-per-clicks, highest CTRs, most conversions, and the best-quality website traffic. While there’s no one right way to achieve these...
Worried About Click Fraud With Your Google Ads?

Worried About Click Fraud With Your Google Ads?

What’s holding you back from making Google Ads a prominent part of your marketing plan? Is it the thought you might be impacted by click fraud? Click fraud is real. Statistics show digital ad fraud cost marketersclose to $8 billion in 2016 and is expected to almost...
How To Become Successful In A New Marketing Channel

How To Become Successful In A New Marketing Channel

As we’re starting a new year, a question may be lurking in your mind. “What marketing channels should I use to grow my business this year?” It’s a good question. Select the wrong marketing channels, and you’ll spend a lot of money on wasted efforts. Choose wisely and...
PPC & SEO Go Together Like Peanut Butter & Jelly

PPC & SEO Go Together Like Peanut Butter & Jelly

Peanut Butter and jelly is a classically delicious combination. Whether you are pairing the two on crackers or some whole-wheat bread, you can never go wrong with this staple sandwich. Sadly, sometimes you run out of one or the other and have to settle for just the...