Too often, business owners wind up putting their marketing strategy on autopilot. They send out marketing materials because they've always done it. They stick with the same ads because they’ve worked in the past. They even use an SEO strategy they’ve designed from the...
Are You Still Using These On-Page Optimization Techniques? On-page optimization - what is it? Did you find yourself scratching your head, wondering how it impacts your business? While most marketers have a general understanding of SEO, on-page optimization may seem a...
Content is king. You read that a lot if you’ve spent any time looking at growing your business online. But what does that truly mean? Sometimes it can be difficult to understand how content truly works, especially if you’ve been writing for a while with little to...
The term B2B encompasses all companies that create and sell products and services used by other businesses. B2B companies support other businesses, providing raw materials, finished products, services, or other consulting work that can help them operate, profit, and...
When someone talks about search, what do you think of? Does the Google search bar pop into mind? For years, Google has been at the top of the heap for search engines. Since its inception, Google raced to the top and has stayed way ahead of other companies,...
What’s one of the most important aspects of SEO? Most digital marketers would tell you it’s content. Without high quality content, you can’t utilize SEO tactics and integrate well throughout different online platforms. Content is important. But you can’t approach it...
When you create a company, you spend a lot of time defining the overall goal. Yes, you start by creating a detailed list of your products and services. But fairly quickly, you begin defining your marketing and your sales. Without profits, there is no business. And in...
John Wanamaker is considered to be one of the early successful American marketers. His famous quote still holds true today: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” The way we market and advertise has changed over the...
Thanks to the wonders of the internet, you can get fairly accurate statistics for just about anything. Lately, that includes the coronavirus, or COVID-19. Of course, there are a lot of reasons why those numbers are flawed. Governments are running scared. The pandemic...
If you want to rank high in the search engines, and increase the traffic to your website, you have to optimize your site. That includes technical, on-page, and off-page techniques. Off-page techniques are important to help build credibility and transparency online....