When you create a company, you spend a lot of time defining the overall goal. Yes, you start by creating a detailed list of your products and services. But fairly quickly, you begin defining your marketing and your sales. Without profits, there is no business. And in...
John Wanamaker is considered to be one of the early successful American marketers. His famous quote still holds true today: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” The way we market and advertise has changed over the...
Thanks to the wonders of the internet, you can get fairly accurate statistics for just about anything. Lately, that includes the coronavirus, or COVID-19. Of course, there are a lot of reasons why those numbers are flawed. Governments are running scared. The pandemic...
If you want to rank high in the search engines, and increase the traffic to your website, you have to optimize your site. That includes technical, on-page, and off-page techniques. Off-page techniques are important to help build credibility and transparency online....
Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...
Link bait. It sounds like something out of a black hat SEO strategy guide. But no matter how it sounds, it’s an important part of today’s SEO strategy. Link bait is the process of creating exceptional content on your blog so that others will find it useful and want...
How’s your SEO strategy working? Are you getting the results you’re looking for with your online marketing? One of the most important parts of any SEO strategy is your targeted keywords. Yet people make keyword mistakes all the time. Keywords are what you center...
What do you do when you get up in the morning? Do you grab your phone first thing? Do you check news sites, read your email, check your social accounts, and maybe even play a game before you get on with your day? You’re not alone. According to a new...
Your goal as a marketer is to get people to buy. If you sell cars, you want them to select your make and model. If you’re a coach, you want them to invest in your services. And if you play online, your goal is to drive them to your website and stick around...
If you’ve been working with online marketing and developing an SEO strategy for your business over the years, you know that the core of your plan revolves around Google. Google is king - the behemoth in the industry. And if you make Google happy,...