Why do you write a blog post, add content to your social media accounts, or take out an ad on Facebook or Google? Traffic. If you’re in business, traffic is the holy grail for getting viewers to your information. Yet what happens after you get readers to your...
Target Marketing
Defining Your Online Customer Avatar
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...
Effective Marketing Means Segmenting Your Target Market
How would you define your current target market? How detailed can you go? When you identify your ideal customer, you start seeing patterns in their behavior. One type of customer may have certain hobbies, read certain magazines, or eat certain types of foods. As a...
Using Your Mobile Customers As Your Focus Group
Have you ever taken part in a focus group? They’re used all the time in the world of marketing and sales. A group of people are gathered together based on specific traits and demographics. They share ideas, thoughts, and perceptions about a particular topic, product,...
Looking For Better Customers? Try Retargeting
Think, for a moment, about the last time you bought something big. A new phone, a refrigerator for your kitchen, or maybe a new car. Did you buy the first one you came across? Of course not. When we’re in the market for something new, we take time to ensure we...
Why Behavioral Targeting May Be The Perfect Way To Find Your Next Client
The basic idea of behavioral targeting is easy to understand. It’s a method of advertising that shows a user ads based on the behavior they exhibit while searching online. But putting it into action is a complex process. Have you ever shopped for something - a new...
How Behavioral Marketing Can Get Your Customers Clicking
Remember the good ol’ days, when printing up thousands of postcards and having your friendly mail service would do the trick? You could expect customers flowing into your business based on one simple message. Then the marketing world got much more complicated. All of...
Why Geotargeting Can Set Your Marketing On Fire
What’s the easier sale: screaming your message to a crowded room, or walking up and delivering your perfectly prepared message to one interested person? That’s a no-brainer. If you're in sales, you’d love to have a list of individual people that are interested in what...
How Your Customer Lifetime Value Impacts Your Targeted Marketing
If you’re in business, target marketing is a necessary part of your business. And the deeper you get into the target marketing world, the more likely you are of discovering niche terms and metrics that apply to how effective your approach is. One metric in particular...
Optimizing Your Landing Pages
What is a landing page? Simply put, it is any page that gets traffic from anywhere other than the pages on your site. A landing page can be associated with a pay-per-click ad on Google Adwords, for instance, where you can drive traffic to a specific URL that is...