Effective Marketing Means Segmenting Your Target Market

Effective Marketing Means Segmenting Your Target Market

How would you define your current target market? How detailed can you go? When you identify your ideal customer, you start seeing patterns in their behavior. One type of customer may have certain hobbies, read certain magazines, or eat certain types of foods. As a...
Using Your Mobile Customers As Your Focus Group

Using Your Mobile Customers As Your Focus Group

Have you ever taken part in a focus group? They’re used all the time in the world of marketing and sales. A group of people are gathered together based on specific traits and demographics. They share ideas, thoughts, and perceptions about a particular topic, product,...
Looking For Better Customers? Try Retargeting

Looking For Better Customers? Try Retargeting

Think, for a moment, about the last time you bought something big. A new phone, a refrigerator for your kitchen, or maybe a new car. Did you buy the first one you came across? Of course not. When we’re in the market for something new, we take time to ensure we...
How Behavioral Marketing Can Get Your Customers Clicking

How Behavioral Marketing Can Get Your Customers Clicking

Remember the good ol’ days, when printing up thousands of postcards and having your friendly mail service would do the trick? You could expect customers flowing into your business based on one simple message. Then the marketing world got much more complicated. All of...
Why Geotargeting Can Set Your Marketing On Fire

Why Geotargeting Can Set Your Marketing On Fire

What’s the easier sale: screaming your message to a crowded room, or walking up and delivering your perfectly prepared message to one interested person? That’s a no-brainer. If you’re in sales, you’d love to have a list of individual people that are interested...