How Your Customer Lifetime Value Impacts Your Targeted Marketing

How Your Customer Lifetime Value Impacts Your Targeted Marketing

If you’re in business, target marketing is a necessary part of your business. And the deeper you get into the target marketing world, the more likely you are of discovering niche terms and metrics that apply to how effective your approach is. One metric in particular...
Optimizing Your Landing Pages

Optimizing Your Landing Pages

What is a landing page? Simply put, it is any page that gets traffic from anywhere other than the pages on your site. A landing page can be associated with a pay-per-click ad on Google Adwords, for instance, where you can drive traffic to a specific URL that is...
Are You Making These SEO Mistakes This Year?

Are You Making These SEO Mistakes This Year?

Is part of your marketing plan to reach out and find people as they are searching online? Then you can’t ignore Google. Over 46 percent of all searches on Google are for local businesses and recommendations. Over 50 percent of all people who conduct a local search on...
The Difference Between SEO, SEM, SMO and What You Really Need

The Difference Between SEO, SEM, SMO and What You Really Need

Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.” It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to...
Four Types Of Target Marketing And The Benefits of Each

Four Types Of Target Marketing And The Benefits of Each

When it comes to business, the customer is always king. After all, businesses wouldn’t survive very long without them. But you can’t define your customers as “everyone” either. A potential marketing list that includes seven billion people just isn’t realistic. So...