SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING in its most general definition is the marketing practices/techniques used to attract a prospect to a specific website. Best practice utilizes Paid Search, Cost-Per-Click (CPC) or Pay-Per-Click (PPC), as the foundation of any SEM campaign. These paid advertising programs are launched on the three largest search platforms; Google - Bing - Yahoo! where over 97% of internet searches happen.

Search Engine Marketing is critical to the financial success of any business that can correlate a ROI from paid search. It is imperative that you partner with an expert in the field to maximize your ad spend. Don’t let an inexperienced marketer manage your SEM campaign and burn through your ad dollars. DMG, a Google Certified Partner, is ready to help!

Our premium services offered for paid search will cost-effectively help you achieve your business goals. Leverage our knowledge to move your company ahead to be directly where your customers are – right when they need you! We can help your business grow by building out a comprehensive keyword list to keep your business in front of your prospects. We can help you to understand the nature of your marketplace, who your real competitors are and the moves you need to make. Then we can construct a program that both meets your needs and fits within your budget. Finally, our ongoing expert optimization will ensure that your Paid Search campaign continues to yield the best results.

Depending on the client goals, our success is measured in bottom line ROI, exposure and adherence to AdWords policies to maintain the best performance. We know that the better our performance on behalf of our clients, the better Google will reward us - by decreasing our CPCs. As Google deploys more products in the marketplace, it is our job to align our client’s goals with what Google has to offer in both Search and Display.

Digital Mark Group SEM campaigns will include:

 

  • Keyword Research and Analysis
  • Quality Score
  • Paid Search (with full management and ongoing optimization)
  • Keyword Targeting
  • Ad Copy
  • Bid Management
  • Google AdWords Campaigns
  • Bing & Yahoo! Ads
  • Landing Pages
  • Match-types and Negatives
  • Account Structure
  • Monthly Reporting

Search Engine Marketing Recent Posts

How To Become Successful In A New Marketing Channel

As we’re starting a new year, a question may be lurking in your mind. “What marketing channels should I use to grow my business this year?” It’s a good question. Select the wrong marketing channels, and you’ll spend a lot of money on wasted efforts. Choose wisely and...

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PPC & SEO Go Together Like Peanut Butter & Jelly

Peanut Butter and jelly is a classically delicious combination. Whether you are pairing the two on crackers or some whole-wheat bread, you can never go wrong with this staple sandwich. Sadly, sometimes you run out of one or the other and have to settle for just the...

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The Difference Between SEO, SEM, SMO and What You Really Need

Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.” It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to...

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Let's Start Working Together

Let's Start Working Together

Get To Know Us Better

Digital Mark Group LLC (DMG) was founded by Stephen Hodges and Dano Ehler in 2013 to fill an urgent need for effective Programmatic Marketing in the Portland area. Both founders, with a combined 20 years of digital advertising expertise, recognized that effective and cutting edge digital solutions were in heavy demand with local and regional advertisers. With the creation of DMG, these solutions are now easily available to all interested clients. By crafting a full suite of Targeted Marketing, SEO/SEM and Social Media Marketing products and hiring only the best, most knowledgeable members, DMG has built a powerhouse presence in this space.  

Get To Know Us Better

Digital Mark Group LLC (DMG) was founded by Stephen Hodges and Dano Ehler in 2013 to fill an urgent need for effective Programmatic Marketing in the Portland area. Both founders, with a combined 20 years of digital advertising expertise, recognized that effective and cutting edge digital solutions were in heavy demand with local and regional advertisers. With the creation of DMG, these solutions are now easily available to all interested clients. By crafting a full suite of Targeted Marketing, SEO/SEM and Social Media Marketing products and hiring only the best, most knowledgeable members, DMG has built a powerhouse presence in this space.