SMS Marketing - Digital Mark Group - Digital Marketing Portland

SMS MARKETING

SMS MARKETING

Today, texting is everywhere and everything to consumers. According to the Cellular Telephone Industries Association (CTIA), 2.27 trillion text messages are sent every year, in the U.S. alone, which is 6.3 billion per day or about 20 text messages per person every day. Text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed 8 or more times frequently than email.

SMS MARKETING IS MORE EFFECTIVE

The numbers don’t lie The open rate of text promotions/offers is a whopping 98%! Compare that to the 22% open rate of emails. While an email might sit in a customer’s inbox all day, a text is read within minutes, making it a great channel for flash sales and same-day promotions.

Reach a highly engaged audience Consumers opt in to mobile programs and make a careful decision on which text campaigns they choose. This differs from email campaigns, where consumers subscribe more generally for brands they may only be temporarily interested in.

Because users limit themselves to brands they truly care about when opting into SMS promotions, brands are able to market more directly to a captive, and loyal, target audience.

 

Build your brand conversation While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialog.

By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

 

Sell more and drive awareness Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store.

Once in-store, the consumer is more likely to buy other attractive products, and a consumer’s basket size is on average three times larger than if you drove the purchase online. SMS gets your consumers in the store and opens their eyes to additional offerings they might not otherwise have been interested in.

 

 

Measure your ad valueWith so many customer acquisition points with SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. This allows marketers to measure advertising in a way like never before, and is a valuable tool.

Marketers know that in order to stay relevant, they have to be where their consumers are. And consumers are mobile! Since we know texting is one of the most popular mobile activities today, brands are missing out on a major opportunity by not leveraging SMS marketing.

SMS practices are not just an efficient way to reach today’s consumer but also the most relevant way to engage with them, build brand trust and even track the effectiveness of advertising. If you’re not already engaging with customers via SMS based campaigns, it’s time to go mobile.

 

 

Today, texting is everywhere and everything to consumers. According to the Cellular Telephone Industries Association (CTIA), 2.27 trillion text messages are sent every year, in the U.S. alone, which is 6.3 billion per day or about 20 text messages per person every day. Text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed 8 or more times frequently than email.

SMS MARKETING IS MORE EFFECTIVE

The numbers don’t lie

The open rate of text promotions/offers is a whopping 98%! Compare that to the 22% open rate of emails. While an email might sit in a customer’s inbox all day, a text is read within minutes, making it a great channel for flash sales and same-day promotions.

Reach a highly engaged audience

Consumers opt in to mobile programs and make a careful decision on which text campaigns they choose. This differs from email campaigns, where consumers subscribe more generally for brands they may only be temporarily interested in.

Because users limit themselves to brands they truly care about when opting into SMS promotions, brands are able to market more directly to a captive, and loyal, target audience.

Build your brand conversation

While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialog.

By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Sell more and drive awareness

Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store.

Once in-store, the consumer is more likely to buy other attractive products, and a consumer’s basket size is on average three times larger than if you drove the purchase online. SMS gets your consumers in the store and opens their eyes to additional offerings they might not otherwise have been interested in.

Measure your ad value

Measure your ad value. With so many customer acquisition points with SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. This allows marketers to measure advertising in a way like never before, and is a valuable tool.

Marketers know that in order to stay relevant, they have to be where their consumers are. And consumers are mobile! Since we know texting is one of the most popular mobile activities today, brands are missing out on a major opportunity by not leveraging SMS marketing.

SMS practices are not just an efficient way to reach today’s consumer but also the most relevant way to engage with them, build brand trust and even track the effectiveness of advertising. If you’re not already engaging with customers via SMS based campaigns, it’s time to go mobile.

 

 

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Digital Mark Group LLC (DMG) was founded by Stephen Hodges and Dano Ehler in 2013 to fill an urgent need for effective Programmatic Marketing in the Portland area. Both founders, with a combined 20 years of digital advertising expertise, recognized that effective and cutting edge digital solutions were in heavy demand with local and regional advertisers. With the creation of DMG, these solutions are now easily available to all interested clients. By crafting a full suite of Targeted Marketing, SEO/SEM and Social Media Marketing products and hiring only the best, most knowledgeable members, DMG has built a powerhouse presence in this space.  

Get To Know Us Better

Digital Mark Group LLC (DMG) was founded by Stephen Hodges and Dano Ehler at the beginning of 2013 to fill an urgent need for effective Programmatic Marketing in the Portland area. Both founders, with a combined 20 years of digital advertising expertise, recognized that effective and cutting edge digital solutions are in heavy demand with local and regional advertisers, so they decided to change things. The previously existing solutions were not always the best fit; technology was lagging, minimum monthly spend requirements were high and quality/ROAS wasn’t consistent.